Frakt, an investigative production company specializing in digital visual storytelling, sought to establish a bold yet user-friendly visual system to amplify their investigative narratives amidst social media noise.
The Challange
In a sea of media companies, Frakt, an investigative production company specializing in digital visual storytelling, faced the challenge of standing out amidst the overwhelming noise of social media and other platforms.
Approach
Taking inspiration from street language, Frakt focused on bold typography reminiscent of handmade protest signs and graffiti to stand out in communication.
Solution
Building upon this approach, a bold identity was created using vibrant colors and prominent typography. Because ultimately, it's the conveyed message that matters most.
