The Challange
The aim was to create a brand that effectively showcases the experience of a decentralized creative community like Beyond in a simple manner.
Approach
We focused on creating a minimal and easily adaptable visual system that would be user-friendly for all members of Beyond.
Solution
This approach led to the development of a visual system that prioritized simplicity and adaptability, ensuring quick and efficient usage by all members. This minimal design philosophy was extended to the website for easy comprehension and navigation.